The origins of a passion for the automobile

From the late 1940s and for two decades, Juan Riu introduced British sports car marques to Colombia as their exclusive importer.

The passion for automobiles is rarely accidental. More often, it is inherited, passed down quietly, almost instinctively, from one generation to the next. At Orleans Cars, that heritage has a name: Juan Riu Ochoa.


Born in Barcelona on September 25th, 1901, Juan Riu was an engineer by training and a restless spirit by nature. In the early 1930s, when motor racing was still the domain of pioneers and risk-takers, he took part in some of the first competitions held at the legendary Autódromo Terramar, racing autocycle and voiturettes. There, his relationship with the automobile was forged , not merely as a machine, but as a technical and human challenge.

Juan Riu, organizador de la comperición “Circuito Central Colombiano” de 1952, entregando el trofeo al ganador, el “Ganso” Garzón. Fuente: Libro 60º Aniversario Club Los Tortugas. Orleans Classic Cars
Juan Riu, organizer of the 1952 “Central Colombian Circuit” competition, presenting the trophy to the winner, “El Ganso” Garzón. Source: 60th Anniversary Book of Club Los Tortugas.


The Spanish Civil War abruptly ended that chapter and forced him into exile. In 1940, he fought in the Batalla de Narvik, in Norway, where he was wounded and later hospitalized in Edinburgh. This episode marked a decisive turning point in his life. After his recovery, he was recruited by the British Secret Services, entering the service of His Majesty during the Second World War.


While based in Edinburgh, he founded British Mexican Trading Co. Ltd., a company that served as a commercial cover for intelligence activities. In 1941, he was issued a diplomatic passport in Mexico by the Spanish Republican Government in exile. Politics, espionage and discretion became part of his daily life, intertwined with the same composure and precision that had once guided him through the steep banking of Terramar.


Following the war, automobiles once again took center stage. In 1950, Juan Riu competed in the first edition of the legendary Carrera Panamericana, one of the most dangerous and demanding road races ever held. Driving a Mercury with race number 104, he finished 37th, a remarkable achievement given the extreme conditions and the high number of retirements due to accidents and mechanical failures.

Juan Riu corria en Colombia con vehiculos de las marcas que él representaba e importaba. El Standard Eight en 1949 o el MG TD en 1959 son dos ejemplos. Orleans Classic Cars
Juan Riu raced in Colombia with vehicles from the marques he represented and imported. The Standard Eight in 1949 and the MG TD in 1959 are two examples.


His automotive legacy flourished in Latin America. In 1954, he founded the Club Los Tortugasin Bogotá, today the most important automobile club in Colombia. He was also a pioneer in introducing European sports cars to the country, including the MG TC, and in 1955 he returned to competition behind the wheel of a Triumph TR2, becoming part of the early history of Colombian motorsport.


Juan Riu Ochoa’s life brings together engineering, exile, war, intelligence and automobiles, a rare and compelling combination that reflects the complexity of the 20th century. His role as a former combatant at Narvik and member of British intelligence is documented by historian Daniel Arasa in the book Els catalans de Churchill, lending historical confirmation to a story that might otherwise seem improbable.

Este fue el primer MG TD importado por Juan Riu a Colombia en 1949, fruto de su acuerdo con MG Car Company. Fuente: 60º Aniversario Club Los Tortugas. Orleans classic cars
This was the first MG TD imported to Colombia by Juan Riu in 1949, as a result of his agreement with MG Car Company. Source: 60th Anniversary of Club Los Tortugas.


This legacy is more than family history. It is the foundation of a way of understanding the automobile, as cultural heritage, as mechanical art, and as a witness to time. At Orleans Cars, every classic car is a tribute to that spirit. Because before collecting, restoring or trading automobiles, there was a passion, inherited, lived, and passed on.

In 1949, Estadio magazine, pivotal in the development of Colombia’s sports press, dedicated a cover to Juan Riu, nicknamed “La Pulga” (“The Flea”) for racing small British cars.
In 1949, Estadio magazine, pivotal in the development of Colombia’s sports press, dedicated a cover to Juan Riu, nicknamed “La Pulga” (“The Flea”) for racing small British cars.

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